Agricultural Marketing and Brand Development (
2011
-
2013
)

Private sector, enterprises Mongolia
Asian Development Bank

The objective of this project is to provide assistance to selected enterprises in terms of agricultural marketing and brand development in niche markets with a view to developing premium brands for Mongolian agricultural products and to develop partnerships with foreign brands.
The project also aims to set up the foundations for a brand development agency whose objective would be to help enterprises develop original and collaborative brands in the long term.