Sub-Saharan Women's Empowerment and Demographic Dividend Project (SWEDD). Target Audience Analysis

The Government of the Republic of The Gambia obtained an advance fund from the World Bank for the preparation of a Sub-Saharan Women’s Empowerment and Demographic Dividend Project (SWEDD). The SWEDD target audience analysis (including key informant interviews and focus group discussions) aims at: understanding the knowledge, attitudes, practices and social norms, developing a SWEDD Social and Behaviour Change Communication Plan (SBCC), designing messages and developing communication support materials and tools and pre-testing messages and materials with target audiences in The Gambia.